Due to the volatile nature of search engines there really is no way to guarantee specific rankings in one particular search engine for any one particular phrase. A sudden shift in a search engine algorithm can cause hard earned rankings to suddenly vanish from the top results. If this happens on a search engine that commands a large search market share, the results can be devastating.

To compensate for the normal fluctuations in rankings, MyWebPromoter.com can manage your existing or create a new pay-per-click advertising strategy to ensure that traffic will be delivered to your site at all times, regardless of sudden algorithm changes, non-indexing of page changes, sudden surges of competition, or whatever else may cause your rankings to fall suddenly and unexpectedly.

As search engines continually adapt and adjust their ranking algorithms, there are many factors that are outside of any optimizers' control. While most factors in achieving top rankings can and will be implemented on your site, it is impossible for us to accurately predict what rankings will be achieved or the amount of time it will take to achieve them.

• Newness of Site
  Search engines tend to prefer site's with a history behind them. While we achieve numerous top rankings for new websites regularly it should be noted that new websites take quite a bit longer to achieve top rankings. Overnight success should not be expected.

• Link Popularity and Page Rank
  Search engines rely quite heavily on quality and relevance of inbound links pointing to your site from other web sites. Each of our promotion strategies includes a base link-building service; however this may not be enough, especially for newer sites. We strongly recommend purchasing additional link building if rankings are slow in coming.

• Keyword Selection
  MyWebPromoter.com will provide as much information as possible during the keyword selection process and will assist you in any way we can, however there are some keywords that due to competition, saturation and context, are extremely difficult to rank. If such terms are ultimately chosen MyWebPromoter.com will work diligently to achieve top rankings for these terms just as any other; however rankings for some terms may be elusive for months, if not years.

• Optimization Strategy Implementation
  Due to individual site design and constraints, we may not be able to implement all of our optimization recommendations. We will make every effort to communicate with you the necessity of such changes and also work with your webmaster to find solutions that as many strategies as possible may implemented. Failure to implement specific optimization strategies may hinder site rankings.

• Promotion Investment
  The depth and detail of the optimization strategy purchased can greatly effect optimization of your site as a whole. Sites with very few optimized pages will not perform as well, in general, as sites with optimization for many pages. In fact, it is more difficult to achieve top rankings for a one-page optimization strategy than it is multiple pages. Search engines tend to prefer sites with numerous pages, especially if these pages are optimized.

• Search Engine Reliability
  From time to time search engines go through periods where they become unreliable. Either they are not actively indexing page changes, going through an adjustment period, or inexplicably revert to an old database. These factors are 100% outside of anybody's control except for the search engine engineers, and the only course of action is to wait for the engine to get back on track.

MyWebPromoter.com will try to make as many of these factors known as soon as they are apparent. With a good optimization strategy many of these factors can be overcome with time.

MyWebPromoter.com guarantees it will make the strongest effort to overcome any such hindrances, known and unknown, so that together we can build a long-term relationship based upon sound optimization.

We want to keep you as a satisfied client and will do everything within our control to help you succeed!

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